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Basic marketing and sales techniques for print media

Training

Date:
Location:
Belgrade, Bulevar Kneza Aleksandra Karadjordjevica 26
Organized by:
OSCE Mission to Serbia, Media Department, in co-operation with IREX
Source:
OSCE Mission to Serbia, OSCE Mission to Serbia
Fields of work:
Media freedom and development

About

It will deal with topics such as databases, target groups, market and audience research, sales as a process (AIDA model), the seven steps in sales, body language and essential communication skills (establishing rapport, gaining confidence, persuasion, negotiations, "closing", answering objections, pitching). It will also focus on applying these skills in practice.