Basic marketing and sales techniques for print media
Training
- Date:
- Location:
- Belgrade, Bulevar Kneza Aleksandra Karadjordjevica 26
- Organized by:
- OSCE Mission to Serbia, Media Department, in co-operation with IREX
- Source:
- OSCE Mission to Serbia, OSCE Mission to Serbia
- Fields of work:
- Media freedom and development
About
It will deal with topics such as databases, target groups, market and audience research, sales as a process (AIDA model), the seven steps in sales, body language and essential communication skills (establishing rapport, gaining confidence, persuasion, negotiations, "closing", answering objections, pitching). It will also focus on applying these skills in practice.